Gavin Partington, the director of the organization, announced the results of an experimental survey conducted in cooperation with Australian Vintage and Sainsbury’s at the London International Wine Show meeting. According to a survey conducted by the British Waste and Resources Action Plan (WRAP), companies use green glass bottles. Bottles will reduce carbon dioxide emissions by 20%.
According to Partington’s survey, the recyclable rate of green glass is as high as 72%, while that of clear glass is only 33%. The products that used environmentally friendly green glass in the experimental investigation were: vodka, brandy, liquor, and whiskey. This survey solicited 1,124 customers’ opinions on buying products with glass packaging of different colors.
This may be because the whiskey packaged in green glass bottles makes people immediately think of Irish whiskey, and it is generally believed that vodka, which should be packaged in clear glass bottles, is considered “very strange” after being replaced with green packaging. Even so, 85% of customers still say that this has little effect on their purchasing choices. During the survey, about 95% of the respondents did not find that the color of the wine bottle changed from transparent to green to pt9. cn color, only one person can accurately judge the color change of the packaging bottle. 80% of the respondents said that the change in the color of the packaging bottle would not have an impact on their purchase choices, while 90% said they would prefer to choose more environmentally friendly products. More than 60% of the interviewees said that this experiment made Sainsbury’s leave a better impression on them, and they are more inclined to choose products with environmentally friendly labels on the packaging.
More interestingly, in the survey, brandy and liquor are more popular than whiskey and vodka.
Post time: Oct-20-2021